Wednesday 4 June 2008

4 seconds to create a first impression!

The way that commercial premises are cleaned can signal to both visitors, employees and to customers that the Company is efficient and innovative. The quality of the working environment is the first impression that you give to your customers, visitors, suppliers and employees. It is the physical personification of your brand values. It is widely recognised that it takes less than 4 seconds for people to decide if their first impression is good or bad. Malcolm Gladwell takes this even further in his book "blink" by suggesting that the first impression is an instant gut reaction.


The standard of cleaning in the premises can speak volumes about the company and its service values. There are many positive commercial effects of smart, clean, tidy and well presented premises. The main positive effect is a good first impression to both prospective customers and employees. Good first impressions will always make it easier to attract the right staff and impress visiting clients and suppliers.

If you are a tenant in a multi-let building, the standard of cleaning in the common parts are equally as important. This includes external areas, car park, entrances, receptions, lift lobbies, lifts, toilets, window cleaning and hard floor maintenance. Visitors and staff will have already created a first impression of your company before they have set foot in your premises!
NJC carry out cleaning to the common parts of many multi-let buildings and we take our role as trustee for the first impressions of the buildings' tenants very seriously. We are delighted when we are able to provide continuity of services by carrying out cleaning services within the tenants' demise.

4 seconds is not a long time! Choose the right office cleaning company to create the right first impression.

Not Just Cleaning Ltd
127 Cheapside
London
EC2V 6BT